Come on in.
If this is your first visit, please make yourself at home.
You’re not a guest, you are my fellow-traveller on our long journey of discovery.
Over time I want to give you regular links and perspectives so you can find yourself at home in the one English-speaking global conversation.
As I learn how to be more and more effective in my work I want to share those insights with you. It all comes down to one question: what actually works?
As we relaunch our new much more interactive website today I am reminded of my first days living in a non-English-speaking country. Twelve years ago I was invited to come to Germany to work for Greenpeace on a planned three-day project. It was mid-winter, outside, and the project extended for an unexpected ten days.
Yet even back then Iimmediately had a strong intuition to stay in this non-English-speaking country.
Even back then I felt that I had to be in Germany and I had something to offer.
Twelve years later, now with a wife and child, I am convinced that an immigrant like myself can offer a bridge between cultures and languages: in my case, my work represents a bridge between the great value and worth of all countries and the one shared global melting pot.
As we know, we need to trust our non-native English to walk across that bridge.
These are exciting times. For example we can now video-conference worldwide at little or no cost. Two decades ago this was unimaginable.
But these exciting times bring personal challenges, local challenges, national challenges and also global challenges.
To meet these challenges we all need to participate at all levels, including globally.
And that needs confidence in English.
I am convinced we will fail if native English speakers dominate the global conversation, as is currently the case.
We all need to take our rightful place globally, on the internet, in media in business, on holiday, in discussions and more.
So I warmly invite you to join effectiveINenglish, to find your own authentic home globally!