“Black Pump” is the name of the gritty industrial town in former East Germany where a client works.
“Black Pump” is actually the translation for “Schwarze Pompe”, where former East Germans were required to learn Russian, and perhaps had a year or two of English. The teachers were almost always non-native speakers with no direct access to English-speaking countries. The end result is millions of former East Germans who have forgotten their Russian and find themselves without English.
So my man in “Black Pump” works as an engineer for a classic mid-size German industrial success story, Kaefer. Founded over ninety years ago in Germany it is now the world leader in industrial insulation solutions, with just 10% of its employees still coming from Germany. Management had told him that he must learn English, though he felt sure it wasn’t necessary: “They all speak German, and I’m sure I’ll never need it!” he told me with a smile.
In the first two months of our beginner’s course he received an email from Finland requesting the company’s services.
And of course the email was written in English.
So the question is: Are you ready?
Are you ready now for a globalising world?
What will you do when an English-speaking client telephones?
Do you have the Authentic Confidence to negotiate the communication?
Will you understand the other person, and will they understand you?
Are you ready for success globally?