As many of you know, I’m in the business of authentic confidence in global communication. But what is that? Over the next months I hope to show you in the best way possible: through my own personal example. So in early April I’m starting work in a new job at the top university in Saudi Arabia. So far I speak no Arabic and I have never been to an Arab country. It was only in early January this year that I knew of this possibility. Our globalised world now offers such unexpected opportunities like never before. Is that all? No. From the beginning of my work with students, learners and clients I knew I had to walk my talk. In other words, if people come to me to learn, then I must be an example of the same learning process. Of course I need to know my specialty of effective English-language communication, but I also need to show my readiness to learn. Because people learn best when they are inspired by others regarding learning. So I’m going to start learning Arabic. Instead of practising “BEing in English”, I’m going to “BE in Arabic”. Saudi Arabia will be my own personal testing ground. So far my Approach works for English, but will it also work for Arabic? I want to prove that with myself. Can I deeply engage with Saudi Arabia? Can I be “authentically confident” in another land? Let’s find out!